Advertising rates
Adsum is located at Valcartier Garrison, a few kilometres north of Quebec City. Our advertising services provide you with more than one way to capture a niche market made up of households where at least one member is employed: the military community in the Greater Quebec City and the Quebec Eastern areas.
Place your ad!
Adsum Newspaper
Web advertising
Military Community Guidebook
Canadian Forces Newspapers
Graphic standards
Demographic data
Adsum Newspaper
Make your advertising offensive a winner
Would you like to reach the military community of Valcartier Garrison in the Greater Quebec City area? Your best ally is Adsum, the only newspaper in our region tailored to military personnel, their families and civilian employees of the Department of National Defence.
Adsum is distributed free within the territory of Valcartier Garrison, in addition to being distributed to all military-related institutions in the Greater Quebec City area.
Size: tabloid
Publication: Every other Wednesday
22 issues a year
Circulation: 5,500* copies
* When Valcartier troops deploy, our circulation increases in order to send copies of our newspaper to their families.
Deadlines
| Space booking | Tuesday 4:00 pm, 8 days before publication |
| Advertising materials | Thursday 4:00 pm before publication |
Information on sizes and rates.
Advertising publication calendar 
(129 Ko)
Web advertising
Gain a strong foothold in your business area
Gain a little more ground in the battle for visibility by booking your ad space on this Web site.
Information on sizes and rates.
Graphics standards
Military Community Guidebook
To gain ground
Plant your flag in the spotlight in the only complete publication to be distributed to new arrivals and to the military community in the Greater Quebec City area. This full-colour publication, in a practical size, is chock-full of useful information.
Publication: May - June of each year
Deadline: March 30 before publication
Size: 8.5 x 11
Printing: Full colour
Quantity: 6500 copies
Information on sizes and rates.
Canadian Forces Newspapers
To continue your conquest
You can extend your influence to the 70,000 military members and DND employees and their families.
There are 16 Canadian Forces Newspapers (CFN) published on bases and wings across Canada, representing the three CF environments: Army, Airforce and Navy. CF base newspapers have a circulation of over 81,000, reaching 16 military bases in eight provinces and 24 Naval Reserve divisions across the country.
Expand your scope across the country from your point of contact in Adsum.
Information on sizes and rates.
Graphics standards
Adsum offers computer graphics services to its local advertisers free of charge.
Adsum Newspaper
Size: tabloid 22.75 in. x 15 in. (open)
Printing: Lithograph (offset)
Colour: Half-tone (greyscale) and four-colour process (CMYK)
Column height: 200 agate lines
Number of columns per page: 8
Full page: 1,600 agate lines
Screen ruling: 85 lines to the inch
| Column width | ||||||||
| Columns | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
| Picas | 7p | 14p10 | 22p8 | 30p6 | 38p5 | 46p3 | 54p2 | 62p |
| Inches | 1.17 | 2.47 | 3.78 | 5.08 | 6.40 | 7.71 | 9.00 | 10.33 |
Camera-ready ad
Send us your ad
Military Community Guidebook
Size: 8.5 in x 10.875 in Available sizes:
|
Web advertisingBanner file type : JPG ou GIF
|
Canadian Forces Newspapers
Varies depending on the paper - get information from your point of contact in Adsum
Printing: Lithograph (offset)
Colour: Half-tone (greyscale) and four-colour process (CMYK)
Screen ruling: 85 lines to the inch
Camera-ready ad
Send us your ad
Camera-ready ad:
Ads must be built to the appropriate size of the space booked. The following file types are accepted:
- PDF - fonts must be embedded
- Illustrator – text must be converted to contour mode, all illustrations must be embedded
- TIFF or JPEG – must be sized for printing at 300 dpi
- PhotoShop PSD – must include font suitcases, including Postscript fonts and all illustrations
- Quark, version 6.0 – must include font suitcases, including Postscript fonts and all illustrations
Graphics standards
(145 Ko)
Send us your ad
Demographic data
| Greater Quebec City area | |
| Military members | 5,917 |
| Civilian personnel | 1,362 |
| Family members | 9,214 |
| Total payroll | 340 millions $ |
| Across the Canadian Forces | |
| Percentage of married members | 63 % |
| Average number of children | 2.5 |
| Average member income | $55,000 |
| Average Canadian income | $35,714 |
| Number of paid vacation days | 25 |
| Military market – across Canada | |
| Regular Force | 63,000 |
| Reserve Force | 23,000 |
| DND civilian employees | 21,786 |
| Spouses of military members | 37,170 |
| Dependants of military members | 130,095 |
| Retired military and families | 250,668 |
| Total | 514,719 |
