Advertising rates

Adsum is located at Base Valcartier, a few kilometres north of Quebec City. Our advertising services provide you with more than one way to capture a niche market made up of households where at least one member is employed: the military community in the Greater Quebec City and the Quebec Eastern areas.

Place your ad!

 Adsum Newspaper
 Web advertising
 Military Community Guidebook
 Canadian Forces Newspapers
 Graphic standards
 Demographic data



Adsum Newspaper

Make your advertising offensive a winner

Would you like to reach the military community of Base Valcartier in the Greater Quebec City area? Your best ally is Adsum, the only newspaper in our region tailored to military personnel, their families and civilian employees of the Department of National Defence.

Adsum is distributed free within the territory of Base Valcartier, in addition to being distributed to all military-related institutions in the Greater Quebec City area.

Size: tabloid
Publication: Every other Wednesday
22 issues a year
Circulation: 4,200* copies

* When Valcartier troops deploy, our circulation increases in order to send copies of our newspaper to their families.

 

Deadlines

Space booking Tuesday 4:00 pm, 8 days before publication
Advertising materials Thursday 4:00 pm before publication



 Information on sizes and rates.
 Advertising publication calendar (70 Ko)



Web advertising

Gain a strong foothold in your business area

Gain a little more ground in the battle for visibility by booking your ad space on this Web site.

 Information on sizes and rates.



Military Community Guidebook

To gain ground

Plant your flag in the spotlight in the only complete publication to be distributed each year to new arrivals and to the military community at Base Valcartier and in the Greater Quebec City area. This full-colour publication, in a practical size, is chock-full of useful information.

Publication: May of each year
Deadline: In March of each year
Size: 8.5 x 11
Printing: Full colour
Quantity: 6000 copies

 Information on sizes and rates.



Canadian Forces Newspapers

To continue your conquest

You can extend your influence to the 70,000 military members and DND employees and their families.

There are 17 Canadian Armed Forces newspapers published on bases and wings across Canada, representing the three environments: Army, Airforce and Navy. Bbase newspapers have a circulation of over 81,000, reaching 17 military bases in eight provinces and 24 Naval Reserve divisions across the country.

Expand your scope across the country from your point of contact in Adsum.

 Information on sizes and rates.



Graphics standards

Adsum offers computer graphics services to its local advertisers free of charge.

Adsum Newspaper

Size: tabloid 22.75 in. x 15 in. (open)
Printing: Lithograph (offset)
Colour: Four-colour process (CMYK)
Column height: 200 agate lines
Number of columns per page: 8
Full page: 1,600 agate lines
Screen ruling: 85 lines to the inch

Column width
Columns 1 2 3 4 5 6 7 8
Picas 7p 14p10 22p8 30p6 38p5 46p3 54p2 62p
Inches 1.17 2.47 3.78 5.08 6.40 7.71 9.00 10.33


 Send us your ad

 

Military Community Guidebook

Size: 8.5 in x 10.875 in
Printing: Lithograph (offset)
Colour: Four-colour process (CMYK)
Screen ruling: 150 lines to the inch

Available sizes (in inches):

  • 1 page: 7.5 x 10
  • ½ page horizontal: 7.5 x 4.87
  • ½ page vertical: 3.625 x 10
  • ¼ page vertical: 3.625 x 4.87
  • ¼ page horizontal: 7.5 x 2.43
  • Business card: 3.625 x 2.43

 Send us your ad

Web advertising

Banner file type : JPG ou GIF
Colour : RGB
Sizes :

  • Width : 140 pixels
  • Length : 300 pixels
Filesize : 30kb max

 Send us your ad

 

Canadian Forces Newspapers

Varies depending on the paper - get information from your point of contact in Adsum
Printing: Lithograph (offset)
Colour: Half-tone (greyscale) and four-colour process (CMYK)
Screen ruling: 85 lines to the inch

 Send us your ad

 

Camera-ready ad:

Ads must be built to the appropriate size of the space booked. All ads must be submitted in a PDF format with fonts embedded.


 Send us your ad



Demographic data

Base Valcartier
CAF Personnel (Regular Force) 6000
Civilians Employees 1200
Family Members 10 000
Payroll 558 millions $
   
Across Canadian Armed Forces
Active CAF Members and Family 275 000
Retired Regular and Reserve Forces Members and family 945 000
Officers Average Income 85 000 $
NCM's Average Income 60 000 $
Average Age 35